Social Media Influencer Marketing: What are my options?

So your boss stopped by your cube, and said, “What are we doing with influencers on social media?”

When she walked away you started furiously Googling, “social media influencer programs” and that’s how you found this post. Not to worry, we’ll get through this together!

Below I’ve listed a few of the main types of influencer programs you can run, including tips to help choose which one’s right for you. Continue reading

How to create a social media strategy in 10 steps

We’re getting back to basics here, folks. How to build a new social media strategy!

After 9 years working in marketing, mostly focused on social media for big brands including PlayStation, NVIDIA, Salesforce, and Dropbox, I’ve had lots of amazing chances to refine my approach, and now I want to share it with you.

Here’s how to create a social media strategy in 10 steps:

Continue reading

The Best and Worst of Brands’ April Fool’s Jokes (2015)

Oh hai, remember me? I used to blog here. *blows off dust*

Figured I’d emerge from my unintentional blog-tirement to share a list of the best and worst of corporate brands’ April Fool’s jokes.

Don’t get me wrong, I know the stress that April Fool’s presents to marketers and I don’t mean to diminish any of their efforts. But, sometimes the jokes play, and sometimes…OY VEY.

To help you cut through the clutter I’ll be updating this Storify list throughout the day with noteworthy pranks, so check back on it often to see what’s buzzing.

april fools believe no one

(P.S. WordPress.com should really add support for direct embeds of Storify stories…jussayin.)