This post originally appeared on my LinkedIn profile, here. I typically cross post between my website and LinkedIn. I'm hoping Google forgives me this SEO sin. ----- Early in my career, I had to do a lot of ‘grunt work.’ Manual tasks that were repetitive, didn’t feel impactful, and definitely didn’t test the upper bounds... Continue Reading →
Note: This post was originally published on LinkedIn at http://www.linkedin.com/in/sbenzur Meeting with your boss, or your boss' boss, or your boss' boss' boss' boss, can be stressful. They're busy (read: impatient) and they're decisive (read: you only get one shot), so you have to get things right (read: seriously, don't mess up). So how do... Continue Reading →
What I want to talk about is what happens when women are actually in the power positions. How inclusive is the workplace when we are the leaders? How open is the workplace to diverse forms of female energy?
Hey friends, it's been a while since I've posted here. Lots of reasons behind that, but the biggest is that I changed jobs back in December and I've been a busy bee trying to get my feet under me. In my prior role, I ran the content marketing, social media marketing, and influencer marketing teams.... Continue Reading →
Whenever someone asks me or my team, "can you write me a blog post? can you put this on social?" I say, "♫ hold up, wait a minute, let me put some strat up in it. ♫" No Dr. Dre fans out there? Oh well. Rap lyrics aside, before I can diagnose your tactical marketing... Continue Reading →
Ok, that's an overstatement. Here are some things they could have done differently, to avoid the nightmare that is their current brand situation. Honestly, I didn't even want to comment on this, but it's just so bad that I can't fight my own instincts. But, I'll keep it brief for all of our sake. Say... Continue Reading →
If you're interested in doing more for your personal brand online, then read on. There are tons of tips and guides to help you figure out how you define your own brand, how you connect with like-minded influencers, and how you begin investing and building your online presence.
So your boss stopped by your cube, and said, "What are we doing with influencers on social media?" When she walked away you started furiously Googling, "social media influencer programs" and that's how you found this post. Not to worry, we'll get through this together! Below I've listed a few of the main types of... Continue Reading →