Whenever someone asks me or my team, “can you write me a blog post? can you put this on social?” I say, “♫ hold up, wait a minute, let me put some strat up in it. ♫” No Dr. Dre fans out there? Oh well. Rap lyrics aside, before I can diagnose your tactical marketing needs, I’ll need to better understand your underlying goals.
What’s a marketing MD?
If you’re in any agency capacity–like a content team, or a social media team–you’re often playing the role of doctor. For example: You have patients (aka: clients) come to you and say, I need you to give me Vicodin (aka: a video), Antibiotics (aka: a blog post), and Xanax (aka: social ads).
Well, as a doctor (aka: expert in your field) it’s not wise to just say, “Sure, here’s an RX based on the things you googled, have fun at Walgreens.” You want to diagnose the ailment, and then use your years of schoolin’, experience, and wisdom to make an expert recommendation around the right remedies. Continue reading “Act like a marketing doctor: 5 questions to ask “patients” before prescribing tactics”