So your boss stopped by your cube, and said, "What are we doing with influencers on social media?" When she walked away you started furiously Googling, "social media influencer programs" and that's how you found this post. Not to worry, we'll get through this together! Below I've listed a few of the main types of... Continue Reading →
Just getting your social media program off the ground, or need some help adding structure to fragmented efforts? These 10 steps will help you create a winning social media strategy from start to finish.
Recruitment marketing is a lot like customer marketing - in fact it's almost identical. So I've created this handy visual to show you what the recruitment marketing funnel looks like, and laid out a bevvy of suggested tactics you can use as demand, awareness and decision drivers for your employer brand. Watch out pipeline, here you come.
In a past life, I was a social media manager for NVIDIA, creating marketing plans that raised awareness for products. Today, I am a marketing and social media manager for salesforce.com, creating marketing plans that raise awareness for our employer brand (#dreamjob). Initially, I thought this would be a big leap, but I'm beginning to... Continue Reading →
Bear with me on this one...I floated the analogy with a group of marketers at NVIDIA and they laughed, but also loved it. It helps show the difference between traditional and social media marketing. And, also helps create a litmus test for whether or not a specific action/campaign/activity would work well in a social media... Continue Reading →
Well, as you probably haven't noticed, I have not blogged in approximately one eon. That's a long time. Seriously. You should know that I've thought about TONS of blog ideas. They were all fantastic and you wouldn't have LOVED to read them. Unfortunately, I didn't actually put the proverbial pen to paper and publish any... Continue Reading →
So, what do you think? Is social media an extension of online marketing, or is it public relations? Gotcha. It's a trick question. Personally, I think it's a little bit of both. The difficulty with this is that in most large organizations these two groups seems to operate quite independently. SM practitioners now need to... Continue Reading →
Everyone's up in arms about Facebook's default privacy settings, but that leaves me a little perplexed. Default settings are just an option, they're not a requirement. Much the same way when you install software - there are default installations and custom installations. If you install the default you can rest assured that you're going to... Continue Reading →
Seems like the answer to this should be pretty simple, considering the fact that you can't turn a corner without a marketer throwing the term social media at you. But, alas, it is not. First, let's say what Social Media is *not*: Blogs Twitter Facebook YouTube "But, Shanee, those are exactly what Social Media is,... Continue Reading →