5 tips for using social media to source sales and recruiting leads

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Social media, it’s not just for marketers anymore! I mean, why should we be the only ones who get to take advantage of the billions of people on social media? There’s a wealth of data online that people in sales and recruiting can take advantage of, and I’m here to help you access it.

Read on for 5 sourcing tips. Continue reading “5 tips for using social media to source sales and recruiting leads”

How to Model Your Recruitment Marketing after Customer Marketing

Recruitment marketing is a lot like customer marketing – in fact it’s almost identical. So I’ve created this handy visual to show you what the recruitment marketing funnel looks like, and laid out a bevvy of suggested tactics you can use as  demand, awareness and decision drivers for your employer brand. Watch out pipeline, here you come.

Shanee BenZur Recruitment Marketing Funnel
Recruitment Marketing Funnel

Now that you have the visual…let’s get down to the nitty gritty.

How do you drive awareness, interest and action? Continue reading “How to Model Your Recruitment Marketing after Customer Marketing”