Hey friends, it's been a while since I've posted here. Lots of reasons behind that, but the biggest is that I changed jobs back in December and I've been a busy bee trying to get my feet under me. In my prior role, I ran the content marketing, social media marketing, and influencer marketing teams.... Continue Reading →
Recruitment marketing is a lot like customer marketing - in fact it's almost identical. So I've created this handy visual to show you what the recruitment marketing funnel looks like, and laid out a bevvy of suggested tactics you can use as demand, awareness and decision drivers for your employer brand. Watch out pipeline, here you come.
In a past life, I was a social media manager for NVIDIA, creating marketing plans that raised awareness for products. Today, I am a marketing and social media manager for salesforce.com, creating marketing plans that raise awareness for our employer brand (#dreamjob). Initially, I thought this would be a big leap, but I'm beginning to... Continue Reading →
Just read an article on Social Media Today about the slow death of location based social media marketing. While I'm not sure if it's headed for extinction, I do think there's evolution. The usual life cycle of hot technologies and marketing approaches is: New cutting edge idea One or two experts corner the market A... Continue Reading →
So, what do you think? Is social media an extension of online marketing, or is it public relations? Gotcha. It's a trick question. Personally, I think it's a little bit of both. The difficulty with this is that in most large organizations these two groups seems to operate quite independently. SM practitioners now need to... Continue Reading →