Let me first reiterate that all opinions in this blog are my own, and do not reflect those of my employer. With that said, I'd like to share some constructive criticism with Facebook about their client service to brands. This isn't a complaint about how Facebook rolls out massive platform changes that force brands to... Continue Reading →
Note: this post was originally published on the NVIDIA Blog. Sorry for the repost, but I think SXSW has burned the last of my creativity reserves. This week I’m participating in the interactive portion of SXSW, and doing my part to help keep Austin weird. With over 20k attendees, dozens of panels and events taking... Continue Reading →
Google+ launched this pages this week. The good news is that brands can officially begin curating their own pages, rather than leveraging individual profiles. The bad news? Pretty much everything else brands have come to expect from social platforms from a management perspective is missing. Vanity URLS? Nope. This isn't a deal-breaker. But, ya know,... Continue Reading →
Enter the NVIDIA Social Media Command Center: This is our official social media-monitoring hub, and how we stay plugged into the social web. It also serves as a training center to help NVIDIAns participate in social conversations, using apps like TweetDeck and Spredfast.
Let's say you work at a company that has 20 Twitter handles and 20 Facebook pages. Then it's likely that you also have about 100 people who are content contributors; and you might have twice as many stakeholders who are interested in the results of the efforts on all those social media profiles. Enter Social... Continue Reading →