Recruitment marketing is a lot like customer marketing - in fact it's almost identical. So I've created this handy visual to show you what the recruitment marketing funnel looks like, and laid out a bevvy of suggested tactics you can use as demand, awareness and decision drivers for your employer brand. Watch out pipeline, here you come.
In a past life, I was a social media manager for NVIDIA, creating marketing plans that raised awareness for products. Today, I am a marketing and social media manager for salesforce.com, creating marketing plans that raise awareness for our employer brand (#dreamjob). Initially, I thought this would be a big leap, but I'm beginning to... Continue Reading →
Just read an article on Social Media Today about the slow death of location based social media marketing. While I'm not sure if it's headed for extinction, I do think there's evolution. The usual life cycle of hot technologies and marketing approaches is: New cutting edge idea One or two experts corner the market A... Continue Reading →
Tonight, I'll be joining a panel of some very smart folks to discuss how to create and protect your online brand. Big thanks to the Jewish Federation for setting up the event, and allowing me to take part. Before I join the panelists, I thought I'd share some of my ideas on the subject, and... Continue Reading →