Location Based Marketing: Death or Evolution?

Just read an article on Social Media Today¬† about the slow death of location based social media marketing. While I'm not sure if it's headed for extinction, I do think there's evolution. The usual life cycle of hot technologies and marketing approaches is: New cutting edge idea One or two experts corner the market A... Continue Reading →

Shanee’s Social Media News Round-Up (August 6, 2012)

This one's a bit delayed, but here are some links worth reading from the last couple weeks, in the world of social media: News & Research: Facebook app vendor WildFire was acquired by Google: http://blog.wildfireapp.com/2012/07/31/wildfire-is-joining-google/ New age/gender targeting profiles coming to FB pages: http://www.insidefacebook.com/2012/07/31/facebook-to-introduce-additional-targeting-for-page-posts-including-age-and-gender-segmenting/ On Twitter, $ signs are now clickable, giving quick access to... Continue Reading →

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