Social media is a goldmine for sourcing qualified sales leads and recruiting candidates. These 5 tips will help you get the most out of LinkedIn, Twitter, Google+ and Facebook.
The Best and Worst of Brands’ April Fool’s Jokes (2015)
Oh hai, remember me? I used to blog here. *blows off dust* Figured I'd emerge from my unintentional blog-tirement to share a list of the best and worst of corporate brands' April Fool's jokes. Don't get me wrong, I know the stress that April Fool's presents to marketers and I don't mean to diminish any... Continue Reading →
How to Model Your Recruitment Marketing after Customer Marketing
Recruitment marketing is a lot like customer marketing - in fact it's almost identical. So I've created this handy visual to show you what the recruitment marketing funnel looks like, and laid out a bevvy of suggested tactics you can use as demand, awareness and decision drivers for your employer brand. Watch out pipeline, here you come.
Making the Jump From Social Media to Employer Brand Marketing
In a past life, I was a social media manager for NVIDIA, creating marketing plans that raised awareness for products. Today, I am a marketing and social media manager for salesforce.com, creating marketing plans that raise awareness for our employer brand (#dreamjob). Initially, I thought this would be a big leap, but I'm beginning to... Continue Reading →
Location Based Marketing: Death or Evolution?
Just read an article on Social Media Today about the slow death of location based social media marketing. While I'm not sure if it's headed for extinction, I do think there's evolution. The usual life cycle of hot technologies and marketing approaches is: New cutting edge idea One or two experts corner the market A... Continue Reading →