So your boss stopped by your cube, and said, "What are we doing with influencers on social media?" When she walked away you started furiously Googling, "social media influencer programs" and that's how you found this post. Not to worry, we'll get through this together! Below I've listed a few of the main types of... Continue Reading →
Just getting your social media program off the ground, or need some help adding structure to fragmented efforts? These 10 steps will help you create a winning social media strategy from start to finish.
Social media is a goldmine for sourcing qualified sales leads and recruiting candidates. These 5 tips will help you get the most out of LinkedIn, Twitter, Google+ and Facebook.
Oh hai, remember me? I used to blog here. *blows off dust* Figured I'd emerge from my unintentional blog-tirement to share a list of the best and worst of corporate brands' April Fool's jokes. Don't get me wrong, I know the stress that April Fool's presents to marketers and I don't mean to diminish any... Continue Reading →
Recruitment marketing is a lot like customer marketing - in fact it's almost identical. So I've created this handy visual to show you what the recruitment marketing funnel looks like, and laid out a bevvy of suggested tactics you can use as demand, awareness and decision drivers for your employer brand. Watch out pipeline, here you come.