Startup Marketing Leader. Self-Described TV Enthusiast.
Whenever someone asks me or my team, "can you write me a blog post? can you put this on social?" I say, "♫ hold up, wait a minute, let me put some strat up in it. ♫" No Dr. Dre fans out there? Oh well. Rap lyrics aside, before I can diagnose your tactical marketing... Continue Reading →
Ok, that's an overstatement. Here are some things they could have done differently, to avoid the nightmare that is their current brand situation. Honestly, I didn't even want to comment on this, but it's just so bad that I can't fight my own instincts. But, I'll keep it brief for all of our sake. Say... Continue Reading →
If you're interested in doing more for your personal brand online, then read on. There are tons of tips and guides to help you figure out how you define your own brand, how you connect with like-minded influencers, and how you begin investing and building your online presence.
So your boss stopped by your cube, and said, "What are we doing with influencers on social media?" When she walked away you started furiously Googling, "social media influencer programs" and that's how you found this post. Not to worry, we'll get through this together! Below I've listed a few of the main types of... Continue Reading →
Just getting your social media program off the ground, or need some help adding structure to fragmented efforts? These 10 steps will help you create a winning social media strategy from start to finish.
Shanee Ben-Zur 