Whenever someone asks me or my team, "can you write me a blog post? can you put this on social?" I say, "♫ hold up, wait a minute, let me put some strat up in it. ♫" No Dr. Dre fans out there? Oh well. Rap lyrics aside, before I can diagnose your tactical marketing... Continue Reading →
If you're interested in doing more for your personal brand online, then read on. There are tons of tips and guides to help you figure out how you define your own brand, how you connect with like-minded influencers, and how you begin investing and building your online presence.
So your boss stopped by your cube, and said, "What are we doing with influencers on social media?" When she walked away you started furiously Googling, "social media influencer programs" and that's how you found this post. Not to worry, we'll get through this together! Below I've listed a few of the main types of... Continue Reading →
Recruitment marketing is a lot like customer marketing - in fact it's almost identical. So I've created this handy visual to show you what the recruitment marketing funnel looks like, and laid out a bevvy of suggested tactics you can use as demand, awareness and decision drivers for your employer brand. Watch out pipeline, here you come.