The WSJ published an article today about Pew’s latest SM report. It’s nice to put some numbers behind the gut feeling that, hey, social is still growing!
Key highlights:
- 65% of all U.S. adults now use social-networking sites, up from 61% a year ago and just 5% in 2005
- Most growth occurred in the over 30 age range (and primarily seniors, within that group)
- People 18 and 29 years old remain the overall biggest group tapping social networks today, accounting for 83% of the total
- On a typical day, 43% of U.S. adults said they visit sites like Facebook and Twitter, up from 38% a year ago
Now we just need the more brand-centric information to tell us how much of the time they’re online is spent looking at company information/pages/profiles.
Shanee Ben-Zur 