Woot’s CEO makes me come out of hiding

Well, as you probably haven’t noticed, I have not blogged in approximately one eon. That’s a long time. Seriously.

You should know that I’ve thought about TONS of blog ideas. They were all fantastic and you wouldn’t have LOVED to read them. Unfortunately, I didn’t actually put the proverbial pen to paper and publish any of said ideas.

That dark phase is behind us though, and I think we’re both mature enough to move on, accept that we’ve both made mistakes, are now a little older and wiser and ready to face this new…what the heck am I talking about.  Forgive me, I’m rusty, and thus I digress.

The point of this post is to talk about how fantastic I found all of Woot!’s blog posts and video yesterday regarding their acquisition by Amazon.

First off, you MUST read the CEO’s letter to employees. He’s hilarious and really does a good job of squashing the fear that normally creeps up in employees of acquired companies.

Second, watch this video that Woot made announcing that they’d been acquired (below). It’s not just a video, it’s a full-on rap with some excellent editing. You can tell this wasn’t just thrown together, they had this launch strategy in mind and it really paid off.  I’m particularly fond of the lyric:
“And then BOOM we got acquired by Amazon / So no more rollin’ in late with our pajamas on”

In conclusion: Congratulations to Woot on their acquisition, and thank you to Woot for bringing so much light to my day that I just had to blog about it.