Google+ Launches Brand Pages But Forgets to Bring Enterprise Functionality

Google+ launched this pages this week. The good news is that brands can officially begin curating their own pages, rather than leveraging individual profiles.

The bad news? Pretty much everything else brands have come to expect from social platforms from a management perspective is missing.

Continue reading

How TV Helped Raise Twitter Awareness at NVIDIA

So, part of my job is educating NVIDIAns on social media. Everything from how to post an update to Twitter, to how to best message new products for a specific vertical community on Facebook. Recently, I’ve been focusing on raising awareness for discussion about NVIDIA within social media, and educating employees on how to track these conversations.

As marketers we know, more or less what we’re saying about ourselves, but we’re less attuned to what others are saying about us.  With social media, however, it’s more and more important to monitor what kind of feedback we’re getting in order to better tailor our social media endeavors. It’s also like unsolicited focus group feedback. Why wouldn’t you want to hear what people are saying?

The challenge is then, how to gather all that monitoring data and make useful conclusions.  I’ll get to this in a later blog post (or ten), because it’s really a deep discussion.

What I really wanted to highlight was a simple tactic that has had suprisingly positive results at NVIDIA, and might work at your company too. Continue reading

Post it comic: Twitter-what’s the point?

Ok, so this is sort of basic stuff, but I think the diagram helps make conceptualizing it easier. Why should you be on Twitter you ask? Well – because one person says something and then all his/her followers see that message. Then if his/her followers respond (@reply) or syndicate (retweet) the comment, all of their followers see the message. It’s a ripple affect, whereby your message can be carried instantly to a large group of people. What’s more, by virtue of the relationships (ie. I only follow people/things that matter to me, and presumably people only follow me because I talk about things that matter to them) the content is being spread to the most interested and relevant audiences.

That’s enough learning for today. . . but if you still have questions, just ask!

Post it comic: Twitter imitation is the highest form of flattery

Facebook’s been launching an awful lot of Twitter esque features lately with /lite and @mentions. Seems like they really really really love Twitter and just want to wear it’s skin (ref: blades of glory)

I think we’re about to see the epic battle between:
* The swiss army knife (Facebook, who does everything a social network can do)
* The specialist (Twitter, it does microblogging. And what it doesn’t do, API developers do for it)

I’ve got front row seats.