Let’s say you work at a company that has 20 Twitter handles and 20 Facebook pages. Then you likely have 100 people who are potentially content contributors and twice as many people who are interested in the results of efforts on your Twitter and Facebook pages. Enter Social Media Management Systems (SMMS). These are tools designed to help enterprise customers better manage and track their activities on social media platforms. Read some of Jeremiah Owyangs posts about SMMS‘s for more background. If you’re in the market for an SMMS, read on.
One thing I’ve learned from hearing countless vendor pitches from companies proposing to solve any and all of my social needs: no solution is perfect.
When looking for an SMMS, please keep that in mind. Every vendor has strenghts and weaknesses, and they’re all trying to prove the features you need right now. Realistically, the space is changing so quickly, it’s difficult to say which vendor is at the top of the pile because the landscape is constantly evolving. The best you can do is understand your needs explicitly and then see if there’s a tool out there that might help.
Here are some tips I’d recommend to others who might be exploring SMMS options for their brands: (more…)
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