Hey friends, it's been a while since I've posted here. Lots of reasons behind that, but the biggest is that I changed jobs back in December and I've been a busy bee trying to get my feet under me. In my prior role, I ran the content marketing, social media marketing, and influencer marketing teams.... Continue Reading →
How to Model Your Recruitment Marketing after Customer Marketing
Recruitment marketing is a lot like customer marketing - in fact it's almost identical. So I've created this handy visual to show you what the recruitment marketing funnel looks like, and laid out a bevvy of suggested tactics you can use as demand, awareness and decision drivers for your employer brand. Watch out pipeline, here you come.
Making the Jump From Social Media to Employer Brand Marketing
In a past life, I was a social media manager for NVIDIA, creating marketing plans that raised awareness for products. Today, I am a marketing and social media manager for salesforce.com, creating marketing plans that raise awareness for our employer brand (#dreamjob). Initially, I thought this would be a big leap, but I'm beginning to... Continue Reading →
Location Based Marketing: Death or Evolution?
Just read an article on Social Media Today about the slow death of location based social media marketing. While I'm not sure if it's headed for extinction, I do think there's evolution. The usual life cycle of hot technologies and marketing approaches is: New cutting edge idea One or two experts corner the market A... Continue Reading →
Should Social Media Fall Under PR or Online Marketing?
So, what do you think? Is social media an extension of online marketing, or is it public relations? Gotcha. It's a trick question. Personally, I think it's a little bit of both. The difficulty with this is that in most large organizations these two groups seems to operate quite independently. SM practitioners now need to... Continue Reading →
Shanee Ben-Zur 