Google+ launched this pages this week. The good news is that brands can officially begin curating their own pages, rather than leveraging individual profiles.
The bad news? Pretty much everything else brands have come to expect from social platforms from a management perspective is missing.
Rather than trying to put my stink on all of today’s news, I’ll just share with you 5 stories I thought did a good job explaining Facebook’s announcements from F8.
Social media is a fluid industry, and no company tests our ability to go with the flow more than Facebook. Last week they officially began the process of deprecating the FBML app.
What the hell does that mean? Good question.
FBML is the app that most of us were using to create custom tabs. It was Facebook’s propriety language, that was actually a sub-language to HTML. There were some basic calls in FBML that we could leverage to make these tabs more interesting. Possibly the most popular of which, was the fan-gate. This allowed you to create a welcome tab which gave non-fans one view, while fans saw another.
By deprecating the FBML app, Facebook is slowly making it a relic by disabling existing call options. Starting, of course, with the fan gate. So, IF YOU HAVE A PAGE THAT HAS AN FBML TAB THAT USES FAN GATING, IT NO LONGER WORKS.
So, what am I supposed to do now? Another good question. (more…)
Facebook is changing up fan pages (again…again). As a brand admin this can be a daunting time. And you might be thinking to yourself, “NOOOOOOOOooooooooooooooooooooooooooooo.” Fret not, dear friend. We’ll get used to this update, just as we have we all the udpates before it. Remember when your tabs got narrower? And your logos got bigger? and your Boxes got the boot? We’ve stayed strong, resilient, and have even grown stronger.
I will say this update seems pretty significant, not only on the superficial front, but also in the back end functionality. I’ll be interested to see how/if there are any pitfalls.
Here are the main changes:
If you’ve seen other stories detailing the updates go ahead and drop them into the comments below. I’m always happy to hear from other page admins who have tips and tricks to make engaging with our communities via FB more effective.
I won’t use the dreaded R-word (*cough*resolution*cough), because those are usually destined for failure. And they usually have to do with eating less – who wants to do that!?
Instead, this year, I’ll list the top 3 things I’d like to focus on professionally. I thought that maybe by publishing these goals here, it’ll keep me honest. And, maybe, just maybe, some of my dear readers will help me get closer to accomplishing them:
1) Speak more: I’d like to get on the speaker circuit. I think it’s time. I have a diverse background from PR to Social Media, from agency to in-house, startup to Fortune 500. I think it’s time to start sharing some learnings, or at least hopping on a panel and getting into some brain tussles with my fellow SM strategists.
2) Write more. Well, ain’t this a broken record. Yes, for the thirtieth time I’d like to blog more. Stay tuned for metrics on that…
3)Stretch more. Last year I focused on building the infrastructure that NVIDIA needed in order to enable a sustainable social media program. This year, I want to stretch beyond the basics, and plug in the big-bang initiatives that help spur engagement and growth.
So that’s it. My non-resolutions. Any guidance, suggestions is appreciated. And, feel free to share your own goals below.
PS. I was inspired by this TED Talk from Sheryl Sandberg COO of Facebook. “Why we have too few women leaders” – watch it, you won’t be disappointed.
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