Top 5 Stories about Facebook’s New Timeline Profile Updates

22 Sep

Rather than trying to put my stink on all of today’s news, I’ll just share with you 5 stories I thought did a good job explaining Facebook’s announcements from F8.

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Social Media: A Great Career Choice

8 Sep Photo Credit, Buzz factory

When I was little, I wanted to be many things.  Doctor, Lawyer, concert pianist…the usual. But, I never thought I’d be a social media strategist.  Now that I’ve been at it for a while, I can say with confidence: it’s been a great career choice. Continue reading →

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Benioff’s Dreamforce Keynote: Social! Social! Social!

2 Sep

Watching the Marc Benioff keynote felt like watching a passionate campaign speech. He was preechin’ the value of social for enterprise, and he was preechin’ it loud. AMEN

You can watch the full keynote below, but I was even more interested in this article by Read/Write Web’s Scot M. Fulton III: Analysis: Are We Ready to Become Friends With Things?

It’s a great article that explores the potential ways we can develop online relationships with physical world things. Some really cool, some potentially frightening. And, ultimately asks the question of whether trying to take advantage of all this social connectivity will ultimately backfire as consumers get oversaturated with enterprise involvement.

“…at what point will this leveraging of social media for the purposes of data mining and customer engagement drive back the social media revolution, and force millions upon millions of new users to dial down the volume? Knowing that they could trigger a tidal wave at any moment, will people be more careful about what they share, or will they simply share less? And if they do, will all the pop dispensers and cash registers and Wi-Fi routers and automobiles of the world, notice or care? Or will they just talk amongst themselves?” Continue reading →

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How TV Helped Raise Twitter Awareness at NVIDIA

1 Sep NVIDIA+TV+Twitter

So, part of my job is educating NVIDIAns on social media. Everything from how to post an update to Twitter, to how to best message new products for a specific vertical community on Facebook. Recently, I’ve been focusing on raising awareness for discussion about NVIDIA within social media, and educating employees on how to track these conversations.

As marketers we know, more or less what we’re saying about ourselves, but we’re less attuned to what others are saying about us.  With social media, however, it’s more and more important to monitor what kind of feedback we’re getting in order to better tailor our social media endeavors. It’s also like unsolicited focus group feedback. Why wouldn’t you want to hear what people are saying?

The challenge is then, how to gather all that monitoring data and make useful conclusions.  I’ll get to this in a later blog post (or ten), because it’s really a deep discussion.

What I really wanted to highlight was a simple tactic that has had suprisingly positive results at NVIDIA, and might work at your company too. Continue reading →

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65% of US Adults Use Social Media

30 Aug pew research image

The WSJ published an article today about Pew’s latest SM report.  It’s nice to put some numbers behind the gut feeling that, hey, social is still growing!

Key highlights:

  • 65% of all U.S. adults now use social-networking sites, up from 61% a year ago and just 5% in 2005
  • Most growth occurred in the over 30 age range (and primarily seniors, within that group)
  • People 18 and 29 years old remain the overall biggest group tapping social networks today, accounting for 83% of the total
  • On a typical day, 43% of U.S. adults said they visit sites like Facebook and Twitter, up from 38% a year ago Continue reading →

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