Google+ launched this pages this week. The good news is that brands can officially begin curating their own pages, rather than leveraging individual profiles.
The bad news? Pretty much everything else brands have come to expect from social platforms from a management perspective is missing.
This is a syndicated post. The original appeared on the official NVIDIA Blog on Nov. 2, 2011.
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Fans are NVIDIA’s life blood. They’re why we come into work. They’re why we innovate amazing products. And they’re why we put on events like last month’s GeForce LAN 6 on the USS Hornet aircraft carrier.
It’s vital for us to know what fans are saying – so we can understand how we’re doing and integrate feedback into our products.
Social media provides a great way for us to listen to what’s getting said.
Enter the Social Media Command Center:
This is our official social media-monitoring hub, and how we stay plugged into the social web. It also serves as a training center to help NVIDIAns participate in social conversations, using apps like TweetDeck and Spredfast.
It also happens to be where I get to work every day, keeping an eye on fans’ comments. I take all their feedback and deliver it to the right people here, whether the comments are good, bad or just for fun.
The command center boasts eight 22-inch Samsung monitors on a custom wall-mount, powered by two Quadro NVS 450 professional graphics cards. The wall of monitors makes for an impressive display that attracts lots of visitors, including our top execs. We use watt-stoppers to conserve energy use in the Social Media Command Center when it’s not in use.
Whenever we launch a new driver or product, I stay posted at my station to monitor social media traffic, as do others in the customer care and driver teams. When fans have issues, we identify NVIDIA employees who are best suited to help, and mobilize to resolve these issues as quickly as possible. When fans indicate that they like certain features, we try to focus on those in future releases.
The Social Media Command Center allows NVIDIA to address fan feedback quickly. While we may not be able to answer each tweet or forum post directly, fans should know that we’re reading all your comments and we definitely care.
If you want to join the conversation with NVIDIA here are some resources to help:
Tags: command center, monitoring, nvidia, social media management system
Let’s say you work at a company that has 20 Twitter handles and 20 Facebook pages. Then you likely have 100 people who are potentially content contributors and twice as many people who are interested in the results of efforts on your Twitter and Facebook pages. Enter Social Media Management Systems (SMMS). These are tools designed to help enterprise customers better manage and track their activities on social media platforms. Read some of Jeremiah Owyangs posts about SMMS‘s for more background. If you’re in the market for an SMMS, read on.
One thing I’ve learned from hearing countless vendor pitches from companies proposing to solve any and all of my social needs: no solution is perfect.
When looking for an SMMS, please keep that in mind. Every vendor has strenghts and weaknesses, and they’re all trying to prove the features you need right now. Realistically, the space is changing so quickly, it’s difficult to say which vendor is at the top of the pile because the landscape is constantly evolving. The best you can do is understand your needs explicitly and then see if there’s a tool out there that might help.
Here are some tips I’d recommend to others who might be exploring SMMS options for their brands: Continue reading
Doing a little test this week. Seeing if video blogging might be a fun way to spice up these posts, and help clear up any mental brain freezes I get when writing. Today’s topic is measurement. Interestingly, when it comes to measuring, sometimes less is more. Watch below for more info, and as always, ping me in the comments if you have questions.
Tags: clicks, engagement, measurement, metrics, views
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