How to create a social media strategy in 10 steps

We’re getting back to basics here, folks. How to build a new social media strategy!

After 9 years working in marketing, mostly focused on social media for big brands including PlayStation, NVIDIA, Salesforce, and Dropbox, I’ve had lots of amazing chances to refine my approach, and now I want to share it with you.

Here’s how to create a social media strategy in 10 steps:

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The Best and Worst of Brands’ April Fool’s Jokes (2015)

Oh hai, remember me? I used to blog here. *blows off dust*

Figured I’d emerge from my unintentional blog-tirement to share a list of the best and worst of corporate brands’ April Fool’s jokes.

Don’t get me wrong, I know the stress that April Fool’s presents to marketers and I don’t mean to diminish any of their efforts. But, sometimes the jokes play, and sometimes…OY VEY.

To help you cut through the clutter I’ll be updating this Storify list throughout the day with noteworthy pranks, so check back on it often to see what’s buzzing.

april fools believe no one

(P.S. should really add support for direct embeds of Storify stories…jussayin.)

How to Model Your Recruitment Marketing after Customer Marketing

Recruitment marketing is a lot like customer marketing – in fact it’s almost identical. So I’ve created this handy visual to show you what the recruitment marketing funnel looks like, and laid out a bevvy of suggested tactics you can use as  demand, awareness and decision drivers for your employer brand. Watch out pipeline, here you come.

Shanee BenZur Recruitment Marketing Funnel

Recruitment Marketing Funnel

Now that you have the visual…let’s get down to the nitty gritty.

How do you drive awareness, interest and action? Continue reading

Making the Jump From Social Media to Employer Brand Marketing

In a past life, I was a social media manager for NVIDIA, creating marketing plans that raised awareness for products.

Today, I am a marketing and social media manager for, creating marketing plans that raise awareness for our employer brand (#dreamjob).

Initially, I thought this would be a big leap, but I’m beginning to see that there are many parallels between product and employer marketing. Continue reading