Recruitment marketing is a lot like customer marketing – in fact it’s almost identical. So I’ve created this handy visual to show you what the recruitment marketing funnel looks like, and laid out a bevvy of suggested tactics you can use as demand, awareness and decision drivers for your employer brand. Watch out pipeline, here you come.
Recruitment Marketing Funnel
Now that you have the visual…let’s get down to the nitty gritty.
How do you drive awareness, interest and action? Continue reading
In a past life, I was a social media manager for NVIDIA, creating marketing plans that raised awareness for products.
Today, I am a marketing and social media manager for salesforce.com, creating marketing plans that raise awareness for our employer brand (#dreamjob).
Initially, I thought this would be a big leap, but I’m beginning to see that there are many parallels between product and employer marketing. Continue reading
Just read an article on Social Media Today about the slow death of location based social media marketing. While I’m not sure if it’s headed for extinction, I do think there’s evolution.
The usual life cycle of hot technologies and marketing approaches is:
- New cutting edge idea
- One or two experts corner the market
- A big guy comes in, buys niche expert or recreates tech on their own
Looks like the same has happened for location based marketing. Why do I need to use FourSquare when I can check in with Facebook or Yelp? Facebook and Yelp both have core offerings that are more useful to me than location based services alone. Continue reading
I’m the #dreamjob Social Media Manager at Salesforce.com
Tonight, I’ll be joining a panel of some very smart folks to discuss how to create and protect your online brand. Big thanks to the Jewish Federation for setting up the event, and allowing me to take part.
Before I join the panelists, I thought I’d share some of my ideas on the subject, and hopefully by writing about them here, make my verbal presentation that much sharper I’ll let you know how that goes.
Let’s start with how to build your online brand: Continue reading
This one’s a bit delayed, but here are some links worth reading from the last couple weeks, in the world of social media:
News & Research:
I’m going to depart from my usual, purely work-related, content to make a bit of a personal endorsement for a website that I really really love. http://www.mybodygallery.com/
For anyone who has struggled with body image, this site can be a real lifesaver. Here’s how it works: real women, from around the world, upload photos of themselves (full body shots, mostly clothed, some in under garments) that show what ladies of all different shapes and sizes look like. You can search this database of images, sorting by height, weight and body shape, to see what women look like with specific specs. It’s a great way to put your own body into … well, perspective.
Women across the spectrum also share stories of their body-image journeys, proving that the grass isn’t always greener, and that you can’t know someone else’s story just by looking at them. It’s a great community site that has helped me with my own self-image, and hopefully might be valuable to some of you. http://www.mybodygallery.com/